Unfortunately/fortunately, I have busier than busy within the last week (am preparing for Vancouver Fashion Week at work and just started going back to school) so it has been a few days since my last post and this post was meant for yesterday. From now on every Friday will be “Fragrance Friday” where I will write about what is new, unusual, intriguing, shocking etc. in the world of perfumery.
Though I am passionate about fragrance, I am by no means a perfume snob. One of my favorite perfumes is Oceanus by The Body Shop (light, refreshing, a little bit soft and powdery, and actually reminiscent of the ocean which happens rarely) and I happen to own a few guilty pleasure celebrity perfumes. Although I tend to gravitate towards more obscure and artisanal perfume companies because so much of what is available on the market is so similar to each other (fruity-florals, vanilla sugar drenched gourmands, vague white florals), beautiful, interesting perfumes can be found within unexpected companies and places.
The Gap, a company known more for its overpriced clothing basics than for its perfumes, has just released two fragrances, Electric for men and Bright for women. Neon colours and bright, boisterous prints have been pretty popular within the last few seasons and they only seem to becoming more prevalent, so it made sense to me that The Gap would reference this with the name of their newest fragrances. Despite the names however, neither fragrance is overtly “electric” or “bright”. Though Bright with it’s fruity notes of raspberry and tangerine is a little bit louder, it is still rather soft and very feminine. The fruits smell are well blended with the florals and both fragrances rather subtle, natural, and reminiscent of the outdoors (I almost expected them to smell more synthetic, if only because they are from Gap and because their names – electric and bright, evoke images of synthetic, man made materials, colours, tastes, and smells).