Brand Spotlight | Dusen Dusen

If wild prints, bold colours, and monochromatic PJ outfits are key components of your style MO, then prepare to fall head over doc martens for Dusen Dusen, a cool girl clothing and home decor brand based in Brooklyn. Designer and founder Ellen Van Dusen launched her first collection in 2010 and in the seven years since it burst onto the scene, it has expanded to include accessories and home furnishings, all with her signature eclectic aesthetic. Ellen draws inspiration from the typical sources – art, graphic design, culture – but she also creates each collection while considering how the human brain reacts to colour and contrast. Her artful (and somewhat scientific) approach translates into sleek and sharply cut silhouettes, bright hues (often primary colours), and geometric prints. It’s a magic formula that has earned this indie brand a cult following and Dusen Dusen shows no signs of slowing down. My usual style is pretty classic – think sleek cuts, lots of lace, feminine details, and lots of pastels with the odd bright here and there – so Dusen Dusen is not my usual cup of tea. That being said, there’s something about its unapolegtically in-your-face feel that pulls me in. While I’m not quite ready to don their head-to-toe printed panama suits, I am in love with their summery day dresses, cuddly (but with an edge) sweaters, and playful home furnishings line (I NEED the fruit bedding set). If you refuse to remain under the radar and love the ease of matching sets (and who doesn’t?), then allow me to introduce you to your style soulmate. Wallflowers need not apply.

DUSEN DUSEN PICKS


1 // Wrap Dress Lock Stripe


2 // Blue Key Tiered Tank Dress


3 // Floral Tile Jane Dress


4 // Rose Tile Mask Tee

5 // Floral Tile Level Tank


6 // Gray Curl High Waisted Pants


7 // Lilac Key Elastic Waist Pants


8 // Clip Throw


9 // Fruit Bedding


10 // Ladder Pillow

xoxo,

Alicia

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