t-me-do-ice-cream

Designer Spotlight | Eat Me Do

Foodies, rejoice! This Aussie line of quirky clothes celebrates all things delicious, with each collection centering around, you guessed it, food. Designer Lara Ivachev first launched her brand in June of 2012, with the goal of creating a line of clothing that was unabashedly playful and eccentric. Discarding the idea that clothing should be classic and understated, Lara believes getting dressed should be as fun as it was when we were children playing dress up in our mother’s clothes. Flashy prints, loud, in-your-face colours, and pop-art inspired motifs are this brand’s mainstays, along with accessories and jewelry modeled after your favorite childhood snacks. Just a warning, the gummy bear, and sour worm earrings look so much like the real thing, you’ll have to remind yourself not to eat them! With each collection, Lara manages to connect the dots between food and fashion. This concept feels SO right now, with many popular Instagram feeds showcasing food photographs that are as meticulously and creatively styled as Vogue editorial spreads. In today’s social media-driven age, you will be hard pressed to find a restaurant where someone isn’t taking multiple shots of their meal before they allow themselves to indulge. Eat Me Do takes this concept of food as an accessory and runs with it, creating mouthwatering confections that combine avante garde style with a culturally aware sense of humor. From fashion to food, this lighthearted brand ties these two worlds together, celebrating above all, pleasure, beauty, and fun. Tasty.

lara-ivachev

Designer Lara Ivachev.

This slideshow requires JavaScript.

EAT ME DO PICKS

1 //Β Rainbow Breakfast Skirt

2 // Sunny Side Up Dress

3 // Baked Bean Clutch

4 // Sour Worm Earring

5 // Tiny Teddy Brooch

6 // Ice Scream Dress

7 // Mini Gummy Bear Earrings

8 // Krilling It! Clutch

xoxo,

Alicia